In a recent conversation with one of the end-user device (EUD) industry’s leading analysts, he quipped, "After the apocalypse, three things will still be around: cockroaches, Twinkies and legacy Windows apps."
Filed Under: Independent Software Vendors, Legacy Application Modernization, Legacy Applications, Application Virtualization, Cloud Application Migration, Application Modernization, Cloud Shift, Virtual Application Delivery, Digital Workspaces, SaaS
Most software companies have a similar goal when it comes to marketing to new customers – make it as easy as possible for prospects to demo/trial your software. The sooner the potential customer can experience the power of your solution for themselves, the shorter the sales cycle will be.
Being able to deliver your software from the cloud via a Software as a Service (SaaS) model is becoming more and more critical for most software vendors. But too often, independent software vendors (ISVs) find the process of redeveloping their desktop software for the web is far too expensive, too time-consuming, and doesn’t deliver the same user experience their customers are used to.
What’s more important - security or user experience? It’s a trick question, of course - especially when talking about virtual application delivery. If a virtual application delivery product isn’t secure, that’s an obvious non-starter. And if the user experience isn’t great, then your people won’t use it. Or worse, they’ll find some shadow IT workaround.
If you're an independent software vendor (ISV), then you know the value of enabling prospective customers to trial your application or platform. You can talk about the benefits of your software all day - but enabling the customer to actually get their hands on the product and put it through it's paces is what proves the value of your solution. Which is why you likely offer a free trial on your...
According to Sales Hacker, sales automation and applicable tools are "software-based solutions that help you perform many sales tasks faster, easier and more efficiently."
Let’s face it - we all want to decrease the cost of selling, delivering and supporting software. If you are like many of us, with a C-suite directive of Cloud First technology, your organization sees the cloud as being critical to cost effective operations. So what happens to those legacy applications? Aligned with our other mandates, for agile development and rapid customer response and alike,...